Email convert like no other online marketing channel, and clients react positively to emails that are tailored to their demographic, interests or needs. In other words, email marketing can get you a high return on investment, if you're sending relevant content to your clients. Here are a few points to consider:
Writing quality content for your website is vital to keep your brand and your business alive. It is also laboursome, which is why many of us don't bother. However, to achieve a competitive edge, it might just be the secret weapon you were looking for. This series of articles is designed to give you a first guide into creating content that is loved by people and Google robots alike.
Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.
Writing content for a website can be and often is as daunting as the feared empty page in front of us. We know it needs to be enticing, targeted, not too short, not too long - in a nutshell the pressure rises. Learn how to break it up in managable pieces.
Focussing on your target audience and their problems is 'key' to define keywords or phrases that lead to your website. Here is how you identify and use them.
Plan your overall strategy The more you focus on a concise message and quality content, the more important it is to plan your overall strategy ahead and to set your overall tone. The following questions cover important considerations: Who are you writing to? What are your searchers' intent(s)? How...