A Quick Guide To Sending Great Emails

email marketing blog image mockup of ipad with envelopes and notebook
Emails are a widely recognized tool to attract customers and create business. But how does this really work? Somehow, just writing a few lines can't be enough.
 
The following guide is a first introduction into what to do when dipping your toes into the world of online marketing. Combined, these easy-to-follow steps will help you stand out in your clients' email inbox.
 

1. Build your Email List

 

  • Have a  newsletter signup on your website

  • Create a lead magnet (Give people a reason to sign up)

    • offer discounts
    • write white papers that are valuable for your clients (e.g. "kitchen design guide", "the 101 of xyz" "how to sell your house" "10 reasons to abc")
    • add value to people's lives.
       

 

2. Timing is Important

 

  • Mo - Thu
  • 6-7am (You're on the top of the email inbox first thing in the morning)
  • 12-1pm (You're on the top of the email inbox first thing after lunch)


 

3. Plan your Email Campaign

 

  • Identify your goal
    • define your target audience and their pains and needs
    • solve your clients' problems
    • make your goal measurable & attainable
    • make your goal relevant to your business and your clients' needs
       
    • What do I want people to do? Make that your link text
    • ... and no, "Click Here" is not an option :-)
       
  • Have a landing page in mind 
    • don't lead people to your homepage only
    • set up a page where they get what you promised them in your email.


 

4. Create Delightful Content

 

  • Write great subject lines
    • avoid spammy subject lines (Super Sale on NOW!!!!!)
    • avoid boring subject lines (Monthly Newsletter is a no no)
    • promise value "How to (really!) organize your life for good"
    • sometimes create urgency - "25% all special coatings for the month of August only"
       
  • Write for a goldfish or a third grader (it makes for better opening rates)
    • use imagery and links
    • short sentences
    • use formatting (bullet points, sometimes bold)
    • spell the call-to-action out ('Get your Kitchen Guide Here')
    • add a slight sentiment (slightly positive or slightly negative) - try to not be overly enthusiastic nor overly negative.