Content

Great SEO with Engaging Content - 10 tips to boost your blog posts now!

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Writing quality content for your website is vital to keep your brand and your business alive. It is also laboursome, which is why many of us don't bother. However, to achieve a competitive edge, it might just be the secret weapon you were looking for. This series of articles is designed to give you a first guide into creating content that is loved by people and Google robots alike.

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Imagery - Convey the Message

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A picture says more than 1000 words. Sounds profane? It is, and it isn't. In a world of Instagram, Snap Chat and Pinterest visuals are the main draw for attention. Learn how to use them to enhance your content.

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Building Relationships with Links

Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.

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Meta Data

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Meta Data can be surmised as "behind-the-scenes" description of data that you're introducing to search engines. Its job is to optimize your content's visibility on the web.

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Enticing Call-to-Actions

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Enticing your visitors to become clients or customers is likely the very reason you have a website in the first place. In order to create CTAs that work for you, you have to identify what it is, you would like your visitor to do.

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Writing Relevant Content

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Writing content for a website can be and often is as daunting as the feared empty page in front of us. We know it needs to be enticing, targeted, not too short, not too long - in a nutshell the pressure rises. Learn how to break it up in managable pieces.

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Captivating Titles

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The headlines of online content have two functions, it's a powerful tool to show Google what the following article is about and it should grab your reader's attention; it either solves there problems or promises value.

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Keyword Optimization with Searcher's Intent in Mind

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Focussing on your target audience and their problems is 'key' to define keywords or phrases that lead to your website. Here is how you identify and use them.

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Be Proactive - Plan Ahead

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Plan your overall strategy The more you focus on a concise message and quality content, the more important it is to plan your overall strategy ahead and to set your overall tone. The following questions cover important considerations: Who are you writing to? What are your searchers' intent(s)? How do you plan to serve those intents aka create value for your audience? What are topics you'd like to...

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The Layout of your Website

Ruler Icon indicating Layout focus of content and seo strategy
In order to establish yourself as a brand that offers valuable content to your customers, consistency in layout and message is essential. The general layout of your blog or web page is the sum of all your work. Your overall message should be consistent. Your readers want to feel at ease on your site. You don't want to make them guess what it is you have to say, and, most importantly, you don't...

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